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Alert & Spike Detection
An alert when it matters, silence when it doesn't.
Kenaura learns what a normal day looks like for each brand and raises an alert only when volume or tone breaks that pattern. You find out about the complaint trend while it is still a handful of posts.
How thresholds work
Measured against your normal, not a fixed number.
Fifty negative mentions is a crisis for one brand and a quiet Tuesday for another. Thresholds are calculated from each brand's own history, then adjusted by the sensitivity you choose.
1
Baseline
Typical volume and sentiment for each hour and weekday, built from the brand's recent history.
2
Deviation
Incoming mentions are compared with the baseline continuously, not in daily batches.
3
Alert
When the gap is large enough for your sensitivity setting, an alert is raised with the mentions behind it.
Mentions per hour · sample
Alert raisedAlert threshold
Negative spike: Pricing
High14 posts in 2 hours mentioning a renewal price change. 3.2x the 7-day baseline.
What is driving it
- renewal price
- no notice
- cancel
- annual plan
Alert types
Five ways a reputation starts to move.
Volume spike
Mentions rise well above the normal range for this time of day and week.
Mentions up 3.4x vs baseline in 2 hours
Negative shift
The share of negative mentions climbs sharply, even if total volume looks normal.
Negative share 11% to 29% since 09:00
Topic surge
One topic suddenly carries far more of the conversation than usual.
Billing topic 5x its usual share today
Coverage burst
Several news outlets or blogs publish about the brand in a short window.
6 outlets in 45 minutes
Competitor movement
A tracked competitor has an unusual spike you may want to know about.
Competitor B negative spike: outage
Every alert arrives with the mentions, topic and repeated phrases behind it.
So the first question, "what is this about?", is already answered.
Configurable sensitivity
Tune it per brand, and per team.
A PR lead might want every early signal. Leadership might want only the serious ones. Sensitivity and routing are set separately, so each person gets the level of noise they asked for.
- Early signalSmaller deviations, more alerts. Useful for crisis-prone categories and launch weeks.Alerts
- BalancedThe default. Alerts on clear breaks from baseline without reacting to ordinary busy days.Alerts
- Serious onlyLarge, sustained deviations. Suited to leadership and client-facing routing.Alerts
Email delivery
Alerts sent to the people and lists you choose.
Team routing
Different recipients per brand and per alert type.
Quiet hours
Hold low-severity alerts overnight, never the serious ones.
Questions
Alerts FAQ
How quickly are alerts raised?
Mentions are evaluated as they arrive. On plans with real-time alerts, an alert is raised as soon as the deviation crosses your threshold. The Starter plan delivers findings in a daily digest instead.
What happens when a brand is new and has no history?
In the first weeks, thresholds rely on shorter history and are deliberately conservative. They sharpen automatically as more data builds up.
Can I stop an alert from repeating?
Yes. Once an alert is acknowledged, related mentions are added to the same alert instead of triggering new ones, until the pattern returns to normal.
Will Kenaura respond to the spike for me?
No. Kenaura tells you what is happening and why. Your team decides whether and how to respond.
Keep exploring
The rest of the monitoring loop
Listening now
Your next reputation shift is already being written.
Point Kenaura at your brand and the first mentions start flowing into your feed, scored and grouped, the same day.